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Attribution models help in determining, how the credit of sales and the conversions are assigned to various touch points in its conversion paths. By using various comparison tools you can also make comparisons between various attribution models for determining the impact of valuation on your marketing channels. Generally, the channel, which initiates conversion paths, has higher conversion value according to the first Interaction model than the last Interaction model. With Windsor, use the best attribution modeling software for better assessment of your marketing channels and get the best insights on performance right from the device, channel and campaign level.
Date: 12/14/2017
Zürich, Switzerland
In the recent years, the techniques with which you interact with the customers have changed a lot. With increased proliferation of specific customer touch points; there has been a lot of scrutiny regarding its effectiveness. Windsor provides your business with detailed marketing attribution analysis » to bring together data from a number of disparate sources. It helps in increasing the overall customer outreach to generate an effective volume of responses. Most importantly it will enhance your overall growth with marketing technology according to your specific business needs. So take a step ahead and discover with Windsor which marketing source helps you acquire more valuable customers.
Date: 12/13/2017
Zürich, Switzerland
Tracking down the customer journey can reveal startling facts about the behaviour of customers towards various marketing channels, campaigns and device levels. This can help advertisers understand the customer behaviour better and invest more into the acquisition channels that perform and produce more than others. Windsor, a new-age data integration and advertising company, can help measure and optimize every touch point and marketing channel throughout customer journey with its attribution model analytics, which are based on the calculations of the never-failing algorithmic Markov model. For more details about solutions related to attribution modelling, visit the Windsor website and improve your ROI now.
Date: 11/2/2017
Zurich, Switzerland